I argue that Purina Programming Chow is the audience, you and I and our children are the product. The commercial media business is dependent on advertisers to stay alive. Advertisers don’t buy programs. They buy access to the audiences that watch the programs. That model changes for pay program services and their online delivery systems like Hulu, Netflix and Vice. But in all cases, there must be an audience for any program that’s produced.
We’ve gone over LOTS of statistics and numbers that mean the following: people who consume network programming are getting older; younger people are turning their back on network programming, and network programmers are scrambling to stay alive in this fluid, changing marketplace.
The best part is this: we, the audience, are finally in charge of what we watch. If you’ve always complained that there’s nothing to watch, you can change that. Your programs are out there for you to find. The more you seek, you’ll learn that the programming options will improve. You’re in charge.
Finally!
