Entertainment & Technology

What You Give Away in Social Media

Computer scientist Jennifer Golbeck’s thoughts about Social Media. 

By Bill Wood

And you thought the 2016 national elections told us a lot about ourselves? Wait’ll you learn what computer scientist Jennifer Golbeck is learning from what we give away on Social Media. We’re revealing much more about ourselves than we think, and some of it could do great harm to us and people around us.

Golbeck is an associate professor in the College of Information Studies at the University of Maryland. She also moonlights in the department of computer science. One of her projects drew a correlation between intelligence and choosing to like a Facebook page that concentrates on curly fries. More on that later.

In 2013 Golbeck wrote “Analyzing the Social Web” to understand the implications of our choices and actions. “My general research hits social networks, trust, web science, artificial intelligence, and human-computer interaction,” she writes. In fact, she estimates that half the computer users in the world use Facebook alone and they’ve all left bushels of personal data that few would ever deem dangerous.

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