High Life

Keeps on Ticking

When it comes to a fine wrist watch, don’t worry if you don’t have $55,000,000…we’ve got you covered.

Remember the tagline, “takes a licking and keeps on ticking”. That was for the Timex watch that at the time was $9.95. It was a good watch, kept pretty good time, and went well with your work-boots and jeans, or with your workbooks and jeans! The Timex commercials were awarded accolades by the dozen, some of which were a bit over the top. Here’s one that was recorded live and didn’t go exactly according to plan:

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