They offer the full range of in-flight entertainment, and you also get things to take home with you. Some seem to be a little out of character with the experience (Baseball cap? Seriously?), but everyone likes to think they’ve gotten something for free, including the very rich.
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A leather tote bag exclusively by Ghurka
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A leather journal
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Four Seasons slippers
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Baseball cap
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Compression socks
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Custom-designed amenity kit
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Bose noise-cancelling headphones.