Now we are all looking at multi platforming. How does a show play on broadcast, cable, internet, and phone? How do we make changes not only in the content, but in the production as well? More and more young people (and smart consumers) are getting rid of “the cable” and going to Roku boxes (or others just like it) that work as antennas, which through the internet will supply you with hundreds of TV programs. Hulu, Amazon Prime, Netflix and countless others are now producing content for their own delivery systems, and their budgets are expanding every year. Not unusual now for a Netflix film to have a multi-million dollar budget for a single episode or program.
Before very long, cable TV will disappear or rearrange itself to fit consumer buying practices. We no longer need 140 channels if we don’t watch 100 of them. Smaller designer services will take over and TV will again become the center of your living area.
Advertisers will no longer put as much credence on hut levels, ratings, and share, and will begin to look toward clearer demographics and custom packaging. With these “prime” services you will pay for only what you want, and leave the rest behind. As an example, instead of a large cable bill you might switch to YouTube TV. For $40 per month YouTube TV will give you over 40 channels. If you combine that with your Amazon Prime membership and you buy Netflix, ($14 per month) you are getting many hundreds of channels, with movies, sporting events and the like and paying about half what you be for cable.
